{"id":27354,"date":"2025-03-14T14:09:42","date_gmt":"2025-03-14T13:09:42","guid":{"rendered":"https:\/\/uniglobalunion.org\/?post_type=news&#038;p=27354"},"modified":"2025-03-14T14:09:42","modified_gmt":"2025-03-14T13:09:42","slug":"first-collective-agreement-on-the-use-of-ai-in-film-and-tv-production-in-germany","status":"publish","type":"news","link":"https:\/\/uniglobalunion.org\/news\/first-collective-agreement-on-the-use-of-ai-in-film-and-tv-production-in-germany\/","title":{"rendered":"First collective agreement on the use of AI in film and TV production in Germany"},"content":{"rendered":"<p><i><span data-contrast=\"auto\">New collective agreement sets new standards on transparency, consent and financial compensation for the use of generative AI<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">UNI affiliate ver.di, Germany and the actors&#8217; union (BFFS) have successfully negotiated a groundbreaking <\/span><a href=\"https:\/\/filmunion.verdi.de\/und-action\/nachrichten\/++co++0a0e1f88-e78f-11ef-81ee-f5ae95fe3e8f\"><span data-contrast=\"none\">new agreement on the use of generative AI in film productions<\/span><\/a><span data-contrast=\"auto\"> with the German film producers\u2019 association, Produktionsallianz. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">This new collective agreement establishes clear protections for actors when their performances are processed, altered or replaxed by digital replicas using generative AI. . However, it does not apply to conventional AI technologies that have been used to replicate or modify voices or image recordings of filmmakers in post-production.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Key aspects of the agreement include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<ul>\r\n\t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Actors\u2019 consent and transparency: Digital replicas of actors cannot be used without their explicit consent. Produce must ensure full tranparency regarding the use of generative AI on an actor\u2019s performance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n\t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fair compensation: Actors will be compensated for AI-generated scenes based on a formula that calculates the equivalent number of shooting days.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n\t<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Usage restrictions: AI-generated replicas cannot be used in productions beyond the original project they were created for. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span data-contrast=\"auto\">The agreement will come into force on 1 March 2025 and will initially remain in place until 30 June 2026 \u2013 with evaulations every six months to keep pace with the rapid development of AI in the film industry. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Trade unions will use this agreement as a basis for \u00a0negotiations to cover the impact of generative AI on film crews. As a first step, a joint study on the impact on generative on the work behind-the-scenes will be commissioned.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Christoph Schmitz-Dethlefsen, member of ver.di\u2019s national executive board said \u201c<\/span><i><span data-contrast=\"auto\">Following the initial successes of the US film unions, BFFS and ver.di have together set collective bargaining standards. Even if not all the consequences of the use of AI could addressed, we have achieved significant protections, more co-determination, the obligation for transparency and also financial compensation\u201d<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>New collective agreement sets new standards on transparency, consent and financial compensation for the use of generative AI\u00a0 UNI affiliate ver.di, Germany and the actors&#8217; union (BFFS) have successfully negotiated a groundbreaking new agreement on the use of generative AI in film productions with the German film producers\u2019 association, Produktionsallianz. \u00a0 This new collective agreement<\/p>\n","protected":false},"author":14,"featured_media":27355,"template":"","categories":[41],"global-issues":[],"sectors":[],"cross-sector-groups":[],"workers-rights":[],"regions":[],"topics":[],"class_list":["post-27354","news","type-news","status-publish","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First collective agreement on the use of AI in film and TV production in Germany<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uniglobalunion.org\/news\/first-collective-agreement-on-the-use-of-ai-in-film-and-tv-production-in-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First collective agreement on the 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