Radio is the mass media reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.
There is also a changing face to radio services which, in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets. However, up to a billion people still do not have access to radio today. Access to radio is a vital for promoting dialogue and participation dor all citizens.
Radio broadcasts that provide a platform for dialogue and democratic debate over issues, such as migration or violence against women, can help to raise awareness among listeners and inspire understanding for new perspectives in paving the way for positive action.
UNI MEI Global Union and its 140 unions and guilds world-wide join broadcasters, goverments and citziens in celebrating today’s World Radio Day.
“On this World Radio Day, let us recognize the power of radio to promote dialogue, tolerance and peace.” UN Secretary-General, Mr António Guterres.
Learn more about the United Nations World Radio Day