Emerging new technologies, such as big data and AI, and advancing scientific progress can create new opportunities for players – including by enhancing player health and performance and harnessing new commercial potential. 

However, the uncontrolled collection of player data, including highly sensitive information, also bears risks to players’ privacy and wellbeing. The World Players’ Player Data Protection Principles provide a framework for sports bodies to approach the use of player data in a human rights-based and player-centred way. By following these principles, sports organisations can ensure that player data is collected and used in a way that respects the privacy and rights of players, while also harnessing the benefits of new technologies.